The Fest For Beatles Fans: I Dare You!!!

By Jude Southerland Kessler


It was the hot “self-help” book of the Sixties. Although William H. Danforth had penned it in 1931, I Dare You came into its own during the late Fifties and early 1960s. I got my red leather copy in 1965 – a present from my parents upon my elementary school graduation.


In this slim motivational volume, Danforth – the founder of the Ralston Purina dog food company – challenged young people to reach for the very best in life by “fulfilling their full potential through his strategies of becoming a more risk-taking person.” He dared people to find the best in life by seeking the path not taken, by trying new things and seeing the world in diverse and challenging ways. Well, very soon you’ll have a chance to be a Danforth devotee!


Next weekend, you will arrive at the New York Metro Fest for Beatles Fans…something you’ve done three times, ten times, or perhaps even thirty times before (or more!). You’ll be wearing that sweatshirt and those buttons; you know, the ones you always wear. You’ll hang out with the same friends and plan to attend the same presentations you’ve attended since you learned to master the hand-clap pattern in “I Want to Hold Your Hand.” You’ll do the exact same things in the exact same way and then squinch your eyes up and whine, “Awww, things aren’t as good as they used to be. This is just the same ole, same ole. Ugh!”


But wait! Hold on a minute. In honor of Mr. Danforth, I DARE YOU!


I dare you to approach the Fest boldly this year…to try Something New. I dare you (like Thoreau in the Walden Pond woods) to come to the Fest to live intentionally…to set out with a conscious determination to test some unique experiences.


In fact, here are Number 9 Fun Adventures that I recommend. (There are tons of others…these are just a few that caught my eye!)


  1. I’m sure you know that 2018 marks the 50th Anniversary of The Beatles’ days in Rishikesh…that adventurous time that they spent in the ashram of the Maharishi Mahesh Yogi. And to commemorate that direction-changing event in their lives, come to the Fest with loose comfy clothes (a lightweight sweat suit or yoga pants and a loose top will be just fine) and try a yoga class. If you have children, there is a children’s yoga class as well…attend with them and have fun. I dare you!
  2. The Fest has a wealth of live music that you have probably never heard! For example, plan to see Scott Erickson celebrate the 30th Anniversary of The Traveling Wilburys by performing their Volume 1 in its entirety. If you’ve never heard Scott before, you’ve missed a treat. Seek him out.


Or, maybe you’d enjoy the mellow and gutsy stylings of Jacqui Armbruster. Check out her performance of “Come Together” at last year’s Fest.  Yeah, she’s great! And thus far, you’ve missed out! I dare you!


  1. Okay, you might not be a whiz kid, but you will LOVE seeing the people who are when Tom Frangione and Al Sussman host two great contests: “Beatles Trivia” and “Beatles Name that Tune.” The competitions range from easy to difficult, so “There’s a Place” for you. I promise. But even if you don’t participate (and I dare you to try), you will be wowed at those who do!! It’s lively and fast-paced! Give it a go!
  2. Need a less stressful change of pace? Well, Neal Glaser has the solution. Stroll through his art exhibit featuring the art of John, Paul, and Ringo. Not only are the incredible pieces that Glaser displays rare and amazing, but many are signed, and they’re available for purchase. Will you go home with an original McCartney? I dare you!
  3. Here’s a tip “From Me to You.” Did you know that there is a Sgt. Pepper juke box on display at the Fest? Find it and have your photo made beside it! (Or take a selfie.) In fact, why not stage a “Photography Contest” with a friend? Compete to see who (on one given afternoon) can capture the most unusual, artistic, or memory-filled photos. Agree beforehand on a prize for the winner, and get out there! IDY!
  4. One of The Quarrymen’s first “real gigs” (Saturday, 22 June 1957) was their appearance at the Roseberry Street Carnival in Liverpool 8 supervised by Mrs. Marjorie Roberts. And what a performance it was! John was so “on fire” that a group of breathless girls gathered at the foot of the stage…and the Hatherley Street gang (quite jealous that their birds were agog over Lennon) threatened to “smash The Beatles up.” Fortunately, young Charles Roberts was able to locate his mother and convince her to walk The Quarrymen off stage and into the safety of her home, where the boys remained until “the coast was clear.” Well, Charles Roberts himself will be at the New York Metro Fest! Meet him! Find him in the Marketplace and say hello! This is a once-in-a-lifetime opportunity – work with me, people! 😊 IDY!
  5. There are so many authors – biographers, Beatles music experts, Beatles film gurus, etc. – who travel hundreds (in my case, thousands) of miles to attend the Fest and speak in their area of expertise. So, this year, baby, branch out! Attend a presentation by someone you haven’t heard before! Have you heard Dave Bedford talk about his bold, new book, Finding the Fourth Beatle? Heard Jerry Hammack talk about the intricacies of The Beatles’ recording sessions? Have you ever taken my trip of unusual Liverpool sites at the “Early Bird” presentation on Saturday morning? Have you attended the Historians panel with Fest emcee and Beatles DVD host, Susan Ryan; author, Kit O’Toole; Rebeat Editor Allison Boron, and many other distinguished Beatles experts? (This year, they’ll be discussing The White Album on the advent of its 50th Anniversary!) Don’t be Decca Records and reject the unknown…I dare you to experience an author to whom you’ve never given an ear.
  6. Now, this one takes a bit o’ bravery…or a few drinks. Gather a group of friends and head over to the Beatles Karaoke room. If you go in with a friendly group, this can only be a blast! You know the lyrics. (Look up the number.) Get in there and “SANG” your heart out! Try it. I dare you!
  7. I’m sure you’ve heard their weekly online Beatles discussion group, but have you ever seen the “Fab Four Free 4 All” in person? This year, all three members will be on hand at the Fest, and hence, you are in for a treat! When Rob Leonard, Mitch Axelrod, and Tony Traguardo get together anything can happen, and does!!! They debate and discuss Beatles issues, head-on. Plan to see it all transpire! IDY…


Admittedly, this is only a wee smattering of the incredible things to do at next week’s Fest! I mean, the wealth of Beatles primary sources – from Gary Van Scyoc who was in Elephant’s Memory Band and will be performing in Jeff Slate’s Birds of Paradox to Billy J. Kramer to Jon Cobert to Mark Rivera – is unequalled at any Beatles gathering anywhere in the world! And the nostalgically wonderful things to do throughout the weekend (i.e., dress up in Sixties garb, dance the night away, and join the bands all over the hotel for pop-up singalongs) are extensive! In fact, here is a link to the entire schedule for the weekend to come. Read it and find a few treasures of your own.


I dare you to go “Steppin’ Out.” I dare you to make each day at the Fest even better than “The Night Before.” I dare you to have the time of your life!


And if you can do it, then I can do it! Next week, I’ll join you. I’ll plan to break a few rules and make “all work and no play Jude” a less-than-dull girl. Shall we do this together? We shall. I very dare us!

Jude Southerland Kessler is the author of the John Lennon Series:


Jude is represented by 910 Public Relations — @910PubRel on Twitter and 910 Public Relations on Facebook.


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